define your identity

Think about the things that catch your eye when it comes to your favorite brands. It could be its mission, aesthetics and online presence or even the way its purpose and values make you feel. Good organizations design messages that are clear, but imagine if your brand identity transformed people to believe in your purpose. Powerful, right?

My purpose is to work with individuals and purpose-driven organizations to discover and establish their visual identity,  starting out with an in depth consultation to ensure your message is clear and ending with a strategy session to give you the confidence to carry out your brand. 




Organizations and/or individuals who are starting out and have a sense of creativity and vision for their brand.

  • Discovery Workbookhelps you explore and learn the elements such as mood, colors, typeface that best represent your organization's brand style

  • Identity Development Consultation (Discovery Package)- Four 60 min calls beginning with a thorough identity review and development and ending with a helpful training to assist you in carrying out a consistent and successful identity

  • Logo Design- Two full color variations to choose from with two revisions

  • Stationary- Business card, letterhead, envelope and brochure layout

  • Social Media Graphics/ Banners- Four Promotional images for Facebook, Twitter or Instagram

  • Branding Style Guide- Color palette, typeface selection and brand cheat sheet to share with your team 

  • Website Design- Up to 5 completely customized pages for both web and mobile, "Coming Soon" landing page & SEO (search engine optimization)


Organizations or individuals who seek guidance and clarity with their brand identity.

Four 60 min. calls, which go over:

  • Brand Story 

  • Message and Tone
  • Brand Identity Look and Feel (exploring color theory and typefaces)
  • Logo Design

*Individual calls may be requested*


Organizations or individuals needing a visual representation for their brand identity.

  • Discovery Workbook
  • Thirty-minute discovery follow up call
  • Two designs to choose from
  • Two revision sessions
  • Thirty-minute strategy implementation call
  • Business Card Design
  • Branding Sheet
  • Final files


Organizations needing collateral to reflect their brand identity.

  • Discovery Workbook
  • Thirty-minute discovery follow up call
  • Logo Design
  • Business Card Design & Stationary (envelope& letterhead)
  • Trifold/Brochure Design
  • 3 Social Media Graphics


+ Payments

Most packages can be split into two payments and are accepted via through the website site in US currency 2-3 business days after receiving an invoice. The first payment is due upon signing our contract and will serve as your security deposit in my schedule. The remaining balance of your payment will be due during the duration of your project and should be paid in full before final files are transferred. Projects under $250 will need to be paid in full.

+ Is the deposit refundable?

The deposit is non refundable and is used to reserve your place in my schedule.

+ What do you mean by discovery?

Discovery is a term used to help you explore and learn the elements such as mood, colors, typeface that best represent your organization's mission and style. All packages have a discovery component and are thoroughly reviewed before beginning your project.

+ How long will it take to complete my project?

The Logo Design and Standard package takes 3-5 weeks, the Discovery package is based on client availability and Deluxe package can take between 2-3 months. All timelines are based on the scale of the project, number of revisions, client response and my current booking schedule.

+ How do I receive my files?

All files are available through a securable link for download after payment is made through the website. Link is only active for 24 hours.

+ What if I wish not to complete the project?

My mission is to ensure that the initial information gathered for your project is accurate and thorough to be on the same page. However, if you do not wish to complete the project then you are not required to pay the balance. Any payments made beyond your security deposit are also non refundable.